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Vegetarianism In America

Vegetarian Times Study Shows 7.3 Million Americans Are Vegetarians and an additional 22.8 Million Follow a Vegetarian-Inclined Diet.


Vegetarian Times Study Shows
7.3 Million Americans Are Vegetarians

Additional 22.8 Million Follow a Vegetarian-Inclined Diet

The just-released “Vegetarianism in America” study, published by Vegetarian Times (vegetariantimes.com), shows that 3.2 percent of U.S. adults, or 7.3 million people, follow a vegetarian-based diet. Approximately 0.5 percent, or 1 million, of those are vegans, who consume no animal products at all. In addition, 10 percent of U.S., adults, or 22.8 million people, say they largely follow a vegetarian-inclined diet.

Data for this survey were collected by the Harris Interactive Service Bureau on behalf of Vegetarian Times. The poll surveyed 5,050 respondents, a statistically representative sample of the total U.S. population. Vegetarian Times commissioned RRC Associates, a research firm in Boulder, Colo., to perform the data analysis.

The 2008 study also indicates that of the non-vegetarians surveyed 5.2 percent, or 11.9 million people, are “definitely interested” in following a vegetarian-based diet in the future.

The study also collected data on age, gender and other demographic factors. Of the vegetarians surveyed:

  • 59 percent are female; 41 percent are male.
  • 42.0  percent are age 18 to 34 years old; 40.7 percent are 35 to 54; and 17.4  percent are over 55.
  • 57.1 percent have followed a vegetarian diet for more than 10 years; 18 percent for 5 to 10 years; 10.8  percent for 2 to 5 years, 14.1 percent for less than 2 years.

The 2008 study also indicated that over half (53 percent) of current vegetarians eat a vegetarian diet to improve their overall health. Environmental concerns were cited by 47 percent ; 39 percent cited “ natural approaches to wellness” ; 31 percent cited food-safety concerns; 54 percent cited animal welfare; 25 percent cited weight loss; and 24 percent weight maintenance.

“The vegetarian sector is one of the fastest-growing categories in food publishing,” says Elizabeth Turner, Vegetarian Times’ editor in chief. “It’s a dedicated group of consumers that is growing daily.”

“A vast number of people are seeking to reduce their meat intake, creating a rapidly growing market for all things vegetarian,” says Bill Harper, vice president and publisher of Vegetarian Times. That trend is reflected in the growth of the magazine, which saw July through December 2007 newsstand sales increase 19.4 percent over the same period in 2006.

About Vegetarian Times:
For over 30 years, Vegetarian Times has been at the forefront of the healthful-living movement, providing recipes, expert wellness information, and environmentally sound lifestyle solutions to vegetarians, vegans, and non-vegetarians alike.


Comments

By dgp on Apr 19, 2008:
Good!
By David Ellis on Apr 29, 2008:
Do you know how many people in the US are pescatarians? I am very curious if this is a growing trend, and wondered if that was a question in your survey?

Thank you.
By Michelle on May 03, 2008:
When was the survey conducted? That's great news. I think the number will continue to grow for many different reasons. I'm a vegetarian and have been for 17 years. Keep doing what you're doing...VT is a wonderful magazine!!
By Deborah Compton on May 12, 2008:
Pescatarian - Now here's a term I've never heard before. What does it mean?
By Lisa Barley, web editor on May 12, 2008:
Hi Deborah, people who refer to themselves as pescatarians usually follow a vegetarian diet with the exception of eating fish/seafood (but don't eat red meat, poultry, etc.).
By Ana on May 19, 2008:
I only wish they included people under the age of eighteen.
By Lindsey on May 25, 2008:
A pescetarian is a vegetarian that still eats fish. and i agree with Ana, I would be very interested to know how many vegetarians are under 18, being one myself.
By no say on May 31, 2008:
i am a vegetariann !!!
and i have been one for only about a year :[
but im only 13, and i plan to stay one my whole live!
By Mark on Jun 06, 2008:
"pescotarian" makes about as much sense as "bovovegetarian" or "swinovegetarian.
By Dan on Jun 30, 2008:
Does anyone know of a source where more vegetarian demographic information is available? By the way, I have been a vegetarian for 10 years.
By Tony on Sep 30, 2008:
I would also like to know what state has the most vegetarians, and i have been a vegetarian for 30 years.
By susann on Oct 02, 2008:
Why do people see being a vegetarian as a fashion trend!! iam so annoyed by that!! being a vegetarian should be moreso a lifestyle and the conviction not to EAT ANIMALS BECAUSE of the animals!!!! vegetariansim is just so commercial..it is so annoying!!!:(
By Meer on Oct 06, 2008:
It's so hard to be vergetarian and everything around us promotes meat, like the TV ads. These kind of ads should stop, like the cigarets ads stoped.
By Crista on Nov 20, 2008:
I became a vegetarian when I was 16 but it only lasted 3 to 4 months because my summer vacation ended, I had to go back to school. My freakin' high school doesn't offer any veggie items. Even the darn salads had chicken strips in them! But all is good now I'm 23 and out of the whole stupid high school drama crap. Now I'm VEGAN FOR LIFE!!!!!
By Joline on Dec 10, 2008:
Try saying "vegaquarians" - it's cuter than pescatarian.
By Valerie on Jan 03, 2009:
i have been a vegetarian for two years since 4th grade and i currently in 6th grade. VEGETARIANS ARE THE OVERALL BEST YA!
By chantal harvey on Jan 20, 2009:
I am so glad for this info because I am writing a book about being vegetarian/vegan. All the comments are great as well,they help me understand things that vegetarians are interested in learning about which I can further research for my book.
By Plato Lee on Feb 09, 2009:
Hi, For those Young Folks:

I have decided to become an Ovolacto-vegetarian since 2002 for various reasons. To be a vegetarian is one of the most easiest thing for me to do. I become a vegetarian and I never look back. I am very pleased to become a memeber of the vegetarian world. For one thing, I love animals and I just found it more consistenrt to be a vegetarian.

For young folks, which I am not, one advice would be to watch out for the protein intakes. I have some friend who became vegetarian (vegan) for a few years and his doctor (who is not vegetarian) suggested him to start to eat meat again because my friend's protein level in the blood is on the low side. The doctor who is self-proclaimed nutritionist also used lots of Ying-and-Yang balance theorty to tell him that eating certain meats will balance his Ying-and-Yang. I was surprised to see that he took that advice and started to eat meats again because there are really so many ways you could increase your protein intake without "resorting" to eating animal meats. There are really so many non-meat-based hight protein foods, such as nuts, milk products and legumes that are readily available. There are now many high-protein vegetarian (even vegan) foods available every direction you look. I found, without much efforts, many high-protein cereals, bars, drinks etc. I don't think, you can run low on protein level just because you are a vegetarian. But, for young folks,I do encourage you to stay on vegetarian diet and pay attention to protein intakes so that you don't fall into the situations like my friends had. (It was sad for me for see what had happened to him - in some way, it is partly due to the fact they don't understand some of the food chemistry. Ying-and-Yang in foods? I am Chinese but I have not heard of such stupid thing in my life. My friend and his doctor are not Chinese)

So, just watch out for the protein and you should be a happy vegetarian like me. (And don't ever listen to those Ying-and-Yang theory about foods and diets. It is totally nonsense!)

Plato
By Hannah on Feb 23, 2009:
Why don't you include the percentage of vegetarian kids? I'm a kid (13) and I've been a vegetarian for 8 years.
By christopher mikkelson on Feb 28, 2009:
i,m gonna be doing a speech on being a vegetarian and this article was really helpful thanks to who ever wrote it.

by the way i have been a vegetarian all the 19 years of my life.
By miri on Apr 14, 2009:
i have been a vegetarian for 42 days. i had tried it multiple times previously, but hadnt had any luck. i gave up meat for lent, and i was able to not eat meat for 40 days, and now that i have been more informed about what happens to the animals, i dont even want to eat meat. at first it was a challenge, but now the idea of eating another living creature makes me feel sick. this article is really informitive, thanks. =] i would also like to know what the percentage of vegetarians under 18 is, being one myself (11)
By Rafaela on May 28, 2009:
This article didn't mention another big reason for vegetarianism: religion. My neighbors don't eat meat because they're Hindu.
By Rachelle on Jun 02, 2009:
I am not a vegetarian because I still eat fish. Some would say I am a "pescatarian" but since Mark thinks that being a semi-lacto-ovo vegetarian doesn't make sense I would just like to present my debate in that the label is not what matters here. It's almost like a strict vegan telling a vegetarian they make no sense because they're not eating the meet yet they still sit on leather couches. The point is that the vegetarian is still making a difference with room to advance. I think people need to get off their high horse and rather than disrespecting others, remember why they eat this way and encourage it. Positive reinforcement is the key. I feel it is better I am not eating beef, chicken, pork, etc., and have minimized my meat intake to strictly fish.
By Amber on Jun 16, 2009:
I think young people aren't included in this survey for legal reasons. It is harder to survey young people, as parents permission is needed to participate. And parents would be concerned if someone they didn't know called up and said "Are there any people under 18 home that I can talk to?"

Rachelle, I agree it is good that you are reducing your intake of animals. Every effort counts, and I would be thrilled if everyone reduced their animal intake by 50% (even if none of them went veg). I think Mark was just pointing out that fish are animals too, so if you eat fish, you are eating animals, and thus (by definition) aren't vegetarian. I think it is great you don't eat cows, chickens, and pigs, and hope you continue to keep these animals off your plate. It would be even better if you, and everyone else, eliminated fish, eggs, dairy, skins, wool, and other animal products from their lives too.

Keep up the good work, and keep striving to create the kind of world you want to live in with each bite you take.
By Sarah on Jun 22, 2009:
I've been a veg for a little over a year now, and I am 15. It's not an easy lifestyle for me because of health problems, and tight money. It may not be easy, but it's so rewarding to know that I'm not part of the problem.

And I would also like to say that I'm ovo-lacto-pescatarain, myself, but I'm trying to cut fish and seafood as well, which isn't easy when you live in Maine. I think anyone who makes any attempt to pull any type of meat from their diet is trying to do something that can be difficult at first. Even someone who still eats meat but buys from a local market where animals aren't mistreated is doing something to help better the world! Long live the 7.3 million of us!

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