Eric Ginsburg

When “fear-driven tactics” didn’t seem to convince fellow college students to go vegan, activist Sophia Retchin and a group of classmates decided to try an innovative approach

Meat-eating customers complained about his plant-based pivot, but Brian Ricciardi was undeterred. "I’ve always kind of been a little rebel. I think it was natural in me to be like, ‘OK, then I’m going to do it in spite of your comments.'"