Can Vegans Save the Traditional Jewish Deli?
A new generation of Jewish chefs and entrepreneurs is celebrating the classic deli tradition by reinventing nostalgic dishes for the modern, plant-based era
A new generation of Jewish chefs and entrepreneurs is celebrating the classic deli tradition by reinventing nostalgic dishes for the modern, plant-based era
"We just thought, man, there’s pretty much nobody out there who was making a vegan ice cream sandwich or novelty that we thought was really, really good," says co-founder Ed Cornell
"I'd been thinking about owning my own cafe for years and now that it's come to an end, it's painful," says Salima Saunders, just weeks after shuttering her business. "You have to go through a grieving process."
“I want people to come to Portland as much as possible to see our cheeses,” co-founder Mike Mendiola says. “I think Portland is a really good vegan destination, and we want to be part of that.”
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