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Vegetarianism In America

Curious about how many Americans go veg? Our study sheds some light.

Vegetarian Times Study Shows 7.3 Million Americans Are Vegetarians

Additional 22.8 Million Follow a Vegetarian-Inclined Diet

The  “Vegetarianism in America” study published by Vegetarian Times showed that 3.2 percent of U.S. adults, or 7.3 million people, follow a vegetarian-based diet.

Approximately 0.5 percent, or 1 million, of those are vegans, who consume no animal products at all. In addition, 10 percent of U.S., adults, or 22.8 million people, say they largely follow a vegetarian-inclined diet. Data for this survey were collected by the Harris Interactive Service Bureau on behalf of Vegetarian Times.

The poll surveyed 5,050 respondents, a statistically representative sample of the total U.S. population. Vegetarian Times commissioned RRC Associates, a research firm in Boulder, Colo., to perform the data analysis. The 2008 study also indicates that of the non-vegetarians surveyed 5.2 percent, or 11.9 million people, are “definitely interested” in following a vegetarian-based diet in the future. The study also collected data on age, gender and other demographic factors. Of the vegetarians surveyed:

59 percent are female; 41 percent are male.

42.0  percent are age 18 to 34 years old; 40.7 percent are 35 to 54; and 17.4  percent are over 55.

57.1 percent have followed a vegetarian diet for more than 10 years; 18 percent for 5 to 10 years; 10.8  percent for 2 to 5 years, 14.1 percent for less than 2 years.

The 2008 study also indicated that over half (53 percent) of current vegetarians eat a vegetarian diet to improve their overall health. Environmental concerns were cited by 47 percent ; 39 percent cited “ natural approaches to wellness” ; 31 percent cited food-safety concerns; 54 percent cited animal welfare; 25 percent cited weight loss; and 24 percent weight maintenance.

About Vegetarian Times: For more than 40 years, Vegetarian Times has been at the forefront of the healthful-living movement, providing recipes, expert wellness information, and environmentally sound lifestyle solutions to vegetarians, vegans, and non-vegetarians alike.