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Kim Kardashian is a woman who holds many titles already, but today the business mogul, uber-influencer, and aspiring attorney announced that she has taken on the role of chief taste consultant for veggie food brand Beyond Meat.
“I’ve been focusing on going more plant-based and can tell you that Beyond Meat is my absolute favorite. I love how all their products not only taste amazing but are also good for me and my family,” Kardashian stated in a press release about the collaboration. She noted that Beyond Meat tacos, burgers, and faux-chicken tenders are particularly popular family meals at Chez Kardashian.
She kicked off her new gig by posting a video clip showing her hard at work taste testing various Beyond products.
Kardashian will do more for Beyond Meat than simply appear in commercials. Her chef taste consultant duties will also extend to an email newsletter series in which she will share recipes and other exclusive content.
At various times, the Kardashian-Jenner crew has dabbled with vegan diets. Kardashian herself purportedly went fully plant-based for a while starting around 2019 – though she and paramour Pete Davidson were recently photographed placing a decidedly-non-veg order at Los Angeles restaurant Jon & Vinny’s.